Fans make it possible, and we have the data to prove it.

Welcome to Fan Study from Spotify for Artists — an ongoing exploration into fandom around the world. With each new edition, we analyze millions of data points and uncover new insights to help your team develop the fanbase you need to reach your goals.

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Edition:

Spotify Playlists 

Introduction:

Programming on Spotify (that means all playlists and listening sessions based on editorial or personalized recommendations) uses a unique blend of human curation and machine learning to foster deeper relationships between artists and fans. Let's dig into how these playlists drive discovery and fuel fandom.

Published:
April 2024
April 2024
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Edition:

Super Listeners 

Introduction:

There are fans, and then there are die-hard, listen-on-repeat, buy-up-all-your-merch fans. Meet super listeners: the new audience segment available in Spotify for Artists. Discover what super listeners can do for you, and how to show them love back.

Published:
July 2023
July 2023
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Edition:

Catalog 

Introduction:

New releases are as important as ever, but your past catalog can be just as crucial for building your fanbase. Whether it’s finding new listeners or deepening relationships with existing fans, our data shows that your catalog is a key part of a well-rounded music marketing strategy.

Published:
September 2022
September 2022
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Edition:

Global 

Introduction:

Artists around the world continue to break down barriers, cross borders, and connect with more fans than ever before. See how you can develop a more global fanbase in a connected world.

Published:
April 2022
April 2022
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Edition:

Merch + Music 

Introduction:

Your music and merch are better together. Our data shows that the way fans listen to your music may just hold the key to stepping up your merch game.

Published:
November 2021
November 2021
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Edition:

Reach 

Introduction:

We’re finding that music is traveling farther and wider than ever before, and with it are a whole host of new opportunities for you to reach new fans.

Published:
May 2021
May 2021
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Edition:

Release 

Introduction:

Release isn’t a single moment, it’s a cadence. Here are some tips to help you get the most out of every release.

Published:
May 2021
May 2021
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Edition:

Merch Sales 

Introduction:

In a year where touring was virtually non–existent, merch became more important than ever. We’re learning some interesting best practices that will help you get the most out of your merch store.

Published:
May 2021
May 2021
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No matter what you want to achieve in music, fans make it possible.
Action:

Find out how to use Spotify for Artists to better understand your audience, find your fans, and build your career.

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