Merch Sales
Merch Sales

Your genre may hold the secret to more merch sales.

01 /04
Merch preferences vary by genre. For example, Electronic music and Country music sell the most hats. Go figure!
Dive into the data to make sure you’re stocking your store with the merch your fans want.
Get the insights and tools you need to sell more merch.
Merch Sales
Merch Sales

You don’t have to be a superstar to be super good at selling merch.

02 /04
More listeners doesn’t necessarily mean more merch sales. In fact, every day up-and-coming artists on Spotify outsell even the biggest names in music.
Make the most of your merch by connecting your Shopify store with your Spotify for Artists account.
Merch Sales
Merch Sales

Apparently, Phoenix still buys CDs.

03 /04
Got a particular item you’re looking to move? View the data to help you target markets hungry for your specific merch items.
Or better yet, give your fans exclusive merch and geo-targeted experiences.
Merch Sales
Merch Sales

Turns out, vinyl’s a young person’s game.

04 /04
Surprisingly, if your music originally came out on vinyl you’re much less likely to sell it today. But if your release came out after vinyl “bit the dust”, stock up—no one sells more LPs than artists from the 2000s.
Listener demographics like age can help you stock the right merch. Log in to see yours.