Merch + Music
Merch + Music
When it comes to merch, timing is everything.
01 /06
Most people shop online in the middle of the week—but not for merch. On average, you can expect to see 18.4% more clicks Friday through Sunday than on weekdays. And merch trends don’t just fluctuate within the week—they also change with the seasons.
Maximize new merch drops by connecting your Shopify store with your Spotify for Artists account.
Merch + Music
Merch + Music
When new music drops, merch clicks spike.
02 /06
In the days and weeks after you drop a new release, fans flock to your artist profile. More than half of all merch clicks come in the first 24 days after a new release.
Refresh your artist profile to encourage fans to linger longer, explore your shop, and dig deeper.
Merch + Music
Merch + Music
The more you move fans, the more you move merch.
03 /06
Diehard fans of your music are also diehard fans of your merch. Two thirds of all your merch clicks come from fans who follow you, like your songs, or add them to a playlist.
Consider a Marquee, which can increase saves or adds to fan playlists by an average of 2.2x.
Merch + Music
Merch + Music
New fans fall for you surprisingly fast
04 /06
A lot of merch engagement comes from brand new fans. They’re 7.8x more likely to click on your merch the very first day they listen to you—versus just one day later. That first day represents more merch clicks on average than the next 40 days combined.
Add an Artist Fundraising Pick to your artist profile to capitalize on support from new fans.
Merch + Music
Merch + Music
Showing your true colors may help you stand out.
05 /06
As any apparel designer will tell you, your product needs to pop for window shoppers. Yet nearly 50% of all T-shirts stocked by artists on Spotify are black. And when you add white and gray shirts into the mix, that number goes up to nearly 80%.
Select items with a pop of color from your Shopify store to feature in your artist profile.
Merch + Music
Merch + Music
Fans love your creativity, and that doesn't stop at music.
06 /06
Creating unique merch that pushes creative boundaries allows artists to stand out and create a closer connection with fans. Look no further than Fans First—a Spotify email marketing program that enables artists to sell unique or exclusive offers.
Get inspired by the top-performing Fans First merch campaigns from 2021.
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